HEALTH AND BEAUTY. PICK ONE. by @TheWritingHalf

Cross-posted from: Full Frontal Feminism
Originally published: 10.06.15

“I don’t usually buy magazines”. Déjà vu. I’ve started a blog with those words before. But, to be pedantic, I didn’t buy this one. It was free, so I picked it up.

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Well, why not? A magazine called ‘Health & beauty’ sounds lovely, doesn’t it?

I want to be healthy! I want to be beautiful! It’s great to be healthy and beautiful. Only, well, the thing is, I didn’t realise that they meant you have to pick one. Sure, the magazine is called Health and Beauty, but you didn’t think you could have both, did you? Boots, the brand behind the magazine, clearly doesn’t think so.

We’re off to a great start with the front cover. The model hasn’t even been re-touched, which is refreshing.

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Then again, as they say, ‘She’s totally gorgeous!’

You, on the other hand. Oh dear. You need: a light, mousse-like base; an illuminating concealer; to rock a ‘wob’ (don’t ask); filler renew hyaluronic replumping serum (I’m not joking); and to lose the ‘bacne’, to name just a few of the thousands of unnecessary beauty treatments covered in this brochure.

In case I haven’t got around to making my point: you’re ugly and require a multitude of products. She’s totally gorgeous and, don’t forget, totally untouched.

Self-confidence down a couple of notches? Excellent, let’s move on from that. Woah, woah, woah. No, I think we need to make you feel a bit worse about yourself first, before we move on. Don’t have a perfect body? ‘Can’t bear the sight of’ yourself? Well then you deserve to feel terrible about yourself. Go on, beat yourself up about it.

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Health & Beauty? Certainly not mental or spiritual health they’re talking about.

But, wait! Were you feeling bad about yourself? That’s MAD! To quote: ‘We say: enough with beating yourself up!’ ‘Sadly’, not all women love their bodies. How odd.

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It’s just incomprehensible, isn’t it? Why on earth would you be beating yourself up about letting your healthy eating habits slip? It wouldn’t be anything to do with that image on your fridge would it?

Or maybe it’s something to do with an inanimate piece of paper calling you POT BELLY.

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Maybe. Who knows? Certainly not me.

 

Living the DreamI write under the name ‘The Writing Half’ on feminist issues, from campaigns like No More Page 3, to topical events, to things I’m affected by personally as a feminist. Previously my blog covered a variety of topics, but I’m now focusing just on feminist subjects.  Twitter @thewritinghalf

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