Originally published: 30.06.15
Exactly ten years ago, in June 2005, I was contacted by a man from the British Potato Board. He wanted me, in my capacity as a professor of the English language at Oxford University, to endorse the Board’s campaign to get the expression ‘couch potato’ removed from the Oxford English Dictionary. It gave potatoes a bad name, he explained, by suggesting they were unhealthy, when in fact they were virtually a superfood, packed with fibre and vitamin C. The Board wanted the OED to replace ‘couch potato’ with ‘couch slouch’, which would convey the same meaning without unfairly maligning potatoes.
Initially I suspected this was a wind-up; but then a group of people turned up, dressed in potato costumes, to protest outside the offices of the OED’s publisher, Oxford University Press. Basically it was a publicity stunt: I’ve never been sure how serious they were about getting the dictionary to alter its entry. But even if the aim was just to get media coverage for the health benefits of potatoes, the campaign still traded on the popular belief that dictionaries function as a kind of supreme authority on the existence, validity and meaning of words. As if removing ‘couch potato’ from the dictionary were equivalent to banishing it from the language.