orig. pub. 2012
‘Health – bounding saucy health – is the fountain from which all true beauty springs.’1
This quote, from The Girl’s Own Book of Health and Beauty, sums up the perception of girls’ and women’s health in the late 19th and early 20th centuries. A woman’s health was never just about her physical condition, but was related to her mental health and, most importantly, her appearance.
The commonly held view, propagated by ‘experts’ such as Dr. Henry Maudsley, was that girls had a finite store of energy, which needed to be reserved for the processes of pregnancy and childbirth. Any woman who was too active before marriage would exhaust this supply of energy, making for a weak, frigid and mentally deficient adult.
Some medical professionals and social commentators used this popular belief as an argument to petition against women’s education, for example, Maudsley, who wrote of the ‘excessive mental drain as well as the natural physical drain’ caused by school or college study.2 For women to reach the ideal of motherhood, therefore, and produce many strong and healthy children, the safest and most healthy pre-marriage lifestyle involved remaining in the home, inactive except when engaging in sedentary, non-intellectual pastimes.
The ‘New Girl’
In the post-First World War era, however, the ideal image of female health and beauty underwent a radical revision and the ‘New Girl’ emerged. Sport and outdoor activity were encouraged and beauty was linked with physical strength and the shapeliness that comes from regular exercise. Bodily beauty was linked with sexual attractiveness, and the role of the wife as a sexual partner, rather than as a mother, was emphasised, placing value on youth and women’s responsibility for their own lives and winning a husband.
The link between health and sexual attraction persists in our current popular culture. Newspapers and magazines promote diet and exercise, primarily in order to achieve a desirable body. Even in supposedly health-focussed publications, physical shape and appearance, not intrinsic health, is the real subject of the advice, as a recent blog piece on the magazine, Women’s Health, points out.
Despite the more than 100 years that have passed since Gordon Stables published The Girl’s Own Book of Health and Beauty, we are still transfixed by the idea that health is linked with appearance. In the media, women promote health products to other women through their appearance; we should be attractive, active, always striving for self-improvement and always, always thin (yet still constantly engaged in an on-going effort to lose weight). Furthermore, we are also responsible for each member of our family’s health. Possibly the only indulgent product women are ever seen to promote is chocolate, which is represented as a guilty, sexualised pleasure to indulge in secretly (see every Galaxy ad ever made).
However, while women are placed as instigators and protectors of their own and their family’s healthy eating habits, advertising aimed at men encourages indulgence in laziness and greed through the consumption of unhealthy drinks, snacks and junk food. But despite the preoccupation with women’s health in the media, it is the bad eating habits in men promoted by such gender-specific marketing that have been blamed for a far greater cancer risk in men than women. Yet the stereotyped images persist.
Doctor knows best
The late 19th century saw the development of obstetrics and gynaecology as discrete specialisms, opening a new market in the medical landscape. The effect of this was that doctors now had even greater control of women’s bodies, administering questionable and barbaric treatments for disorders such as epilepsy and ‘hysteria’. For example, genital massage and the development of the vibrator for the treatment of hysteria, or Dr. Isaac Brown Baker, who claimed success in treating epilepsy and other nervous disorders in female patients by excising the clitoris. In the case of the development of the vibrator, as Rachel P. Maines highlights, ‘Doctors were a male elite with control of their working lives and instrumentation, and efficiency gains in the medical production of orgasm for payment could increase income.’
At this time, the female anatomy was shrouded in mystery. As Maines points out, Thomas Laqueur says that physicians writing of anatomy ‘saw no need to develop a precise vocabulary of genital anatomy because if the female body was a less hot, less perfect, and hence less patent version of the canonical body, the distinct organic, much less genital, landmarks mattered far less than the metaphysical hierarchies they illustrated.’ Therefore, treatment for women was much more fluid, experimental and ambiguous; for the female patient it all came down to trust in the physician’s knowledge and methods.
The image of the doctor as profit-focussed businessman, who capitalises on the lack of knowledge of his patients is reflected in the recent case in Bluegrass Women’s Healthcare Centre, where the owner pleaded guilty to misbranding non-FDA approved forms of birth control. In addition to the immorality and illegality of this action, the fact that these were intrauterine devices adds an extra level of violation. Women, against their will had had a potentially dangerous object placed inside them by someone they should be able to trust.
Women’s health, therefore, has always been a strong preoccupation for patriarchal society. The womb is seen as public property and the health of its owner crucial to the that of the society as a whole. Though we are now somewhat more scientifically informed, many of the beliefs around women’s health of the late 19th and early 20th centuries persist today. We still equate women’s health with sexuality, and place the responsibility for the wellbeing of the family, and therefore society as a whole, on women’s shoulders.
Yet, ironically, it is often women that suffer the most when it comes to cuts in health services. Take this open letter from a resident of Ravalli county in the US, in which commissioners voted to eliminate funding to women’s healthcare. To these commissioners, the woman writes, ‘somewhere down the road you may meet a woman who has no hair and less hope due to an advanced breast cancer that, if you had voted differently, could have been caught earlier’. And elsewhere in the US, politicians have been accused of backing policies that are anti-women’s health.
In the UK, a discussion on the BBC’s Woman’s Hour on NHS funding for IVF revealed that 50% of those polled believed that, as a non-emergency treatment, the NHS should not fund IVF at all. Of course, access to IVF is not something that solely affects women but this is another area in which women can be attacked and made to feel guilty about their health. By taking away the universal right to fertility treatment (even just by raising the question in discussion), the message is sent that if you cannot conceive naturally your health must be at fault and you must live with the consequences. The technology that has been developed that could help you can only be accessed by the elite.
This shows that, when it comes to women’s health, there has really been very little progress made since Victorian times. Evidence shows that, when and where there are resources and a market in which to make a profit, women are made to feel their health is imperative, and that there is something inherently unstable in being a woman that makes her mind and body vulnerable to disease, which must be remedied with medicine without question. However, when resources are scarce, it is women’s healthcare that is the most dispensable.
- Gordon Stables, The Girl’s Own Book of Health and Beauty, London: Jarrold and Sons, 1891.
- Henry Maudsley, ‘Sex in Mind and in Education’, Fortnightly Review, 15, 1874, 466–83.