Originally published: 08.10.17
Behold your hero of the sexual revolution: girl child centrefolds, rape cartoons, sexual harassment and wife beating jokes. MTR on Hefner
A new angel has opened his wings!”
“We need more men like Hugh in this world today.”
These passionate declarations from his Facebook page are among numerous accolades for the pornmerchant Hugh Hefner, who recently died aged 91.
A charming trendsetter, brave visionary, legend, pioneer, icon, folk hero – the glorification is seemingly endless.
Then there was Larry King, Nancy Sinatra, Paris Hilton (who will “miss him dearly”) and Kim Kardashian, who declared her love and gratitude for being part of the “Playboy Family” (she appeared on a 2007 Christmas cover, because nothing says Christmas like breasts spilling out of a red body suit).
He “wanted to make the world a happier, sexier place” gushed CNN. One conservative journal even stated that Hefner’s “work celebrates the sexual complementarity that has bound men and women together since the dawn of time.”
That a pimp and sexual predator could be glorified as an angel, a role model for men and indeed some kind of saviour figure leading us out of darkness, shows how successfully the Hefner/Playboy myth has been embedded in the popular imagination.
A serial collector of women who kept women as pets, like cute bouncing creatures in a petting zoo, is being hailed a hero. A man whose harem of wives, girlfriends, mistresses and rotating cast of Girls Next Door was projected for the vicarious pleasure of millions of men, is, apparently, a modern secular saint.
While many think Hefner’s entire genre involved dewy young women smiling topless in a cornfield, he legitimized and mainstreamed the sex-trade and provided the economic, cultural and legal structures for the current multi-billion dollar market of today and its more hardcore and gonzo evolutions.
By popularizing the selling of female flesh through his global industrial masturbation complex, Hefner gave men permission to see woman as existing for their own pleasure – that treating women as sex objects was, indeed, what sophistication looked like. Valuing sexual conquest over intimacy and tenderness has affected probably every woman and girl on the planet ever since. (I have previously documented the experiences of girls with porn-conditioned boys.)
What Hefner achieved was not liberation. It was objectification on an industrial scale. The fact that his magazine was prized more as a masturbatory prop than for its highbrow articles is reflected in the comment in the documentary Hugh Hefner: Playboy, Activist and Rebel. Says grinning singer Tony Bennett: “He gave us some of the best literature of our time … when they got past masturbating they sort of read more …”
So progressive was Playboy, in fact, that men were also offered women of colour for their onanistic satisfaction. Somehow, objectifying black women as morsels on the masturbation banquet is heralded as a revolutionary step in the civil rights movement rather than just objectification in another colour. Jennifer Jackson was the first black Playmate in 1965 – two years after Martin Luther King’s “I have a dream speech.” That, it seems, is what breaking down racial barriers looks like: men can ogle naked black bodies as well as white. What a great achievement for African Americans!
All the same, Hefner himself admitted that blond, white women made up most of the models in his pages. “We try to get some ethnic diversity, but we do seem to lean in the direction of blonds,” he said.
The brutality of sex with Saint Hef
So, was he really a man who merely loved women? A look inside the Playboy Mansion tests the theory. Beneath the glamorous image, Hefner’s playmates testify to filthy rooms, urine soaked carpets thanks to nine dogs, bunnies having to line up and watch and wait for their $1000 a week allowance until Hefner had collected the dog faeces, and strict curfews and iron gates to keep the women in check.
As for the sex, there was no protection. Bunny girls were offered Quaaludes, which Hefner himself called “thigh openers.” Although disgusted at the prospect of having sex with him, the “girls” understood that it was “part of the unspoken rules.” “It was almost as if we had to do it in return for all the things we had,” said one.
Our quintessential romantic needed girl-on-girl action, aided by porn playing on a loop and Viagra, to keep the romance alive.
On her first experience of sex with Hefner, Holly Madison recalls:
“I have never had a more disconnected experience. There was zero intimacy involved. No kissing, nothing. It was so brief that I can’t even recall what it felt like beyond having a heavy body on top of mine.”
Hefner was a man who, according to his valet, liked to see women suffer:
“He was more interested in watching. He would hire famous male porn stars, including John Holmes, with huge penises and watch them have sex with different girls he brought in. Hugh sat there in his favorite chair, smoking a joint and eating red licorice and watching. I had to go into the room afterwards and if the girls couldn’t walk, I would have to escort them to the bedrooms so they could recuperate. Hef sometimes gave bonuses to the women because the sex acts were so painful.”
And while Hefner kept the local cosmetic surgery practice in business, too bad if your breast implants burst:
“Hef wasn’t a kind man … He was very brutal to his girlfriends and sex partners. He made sure they had breast implants. In those days, the implants were new and they would shift and burst and I witnessed many women who had this done begging and crying to Hef to help them and he would put them back in the hospital and then discard these women. He didn’t care. They were disposable.”
A high number of Playmates have died young from drug overdose, suicide, homicide, or some other unnatural cause, including Bill Cosby’s particular favouritewho later ended it all with a bullet to the head.
Playboy: A paedophile playground
It wasn’t just official Playboy bunnies who were expected to serve Saint Hef. Laurin Crosson, a fellow activist and sex industry survivor who runs a safe house for women escaping prostitution in the United States, shared this on her (personal) Facebook page:
“But especially thanks for asking me if your ‘photographer’ could take a picture of my vagina for your ‘private collection’, you asked this in front of a room of people, all seeming to laugh at my uncomfortable stutter. I was 16. I was scared and felt so pressured.”
Hefner liked to display the charms of the younger members of the female species. They were used as centrefolds and playmates, diversifying the masturbatory mix on offer to his loyal followers. This truth relating to Playboy’s girl-child centrefolds and bunny-eared girl children has not been properly acknowledged – certainly not by the writers of rosy obituaries. How could this practice go unremarked by so many?
Playboy linked “innocent children with strong Playboy orgasm-based stimuli” in the words of U.S. researcher Judith Reisman, who documented Playboy’s treatment of pre-pubescent girls. Playboy, Reisman found, was deliberate in its eroticization of girl children. In one year alone, 39% of Playboy centrefolds were of children under 12. Brooke Shields, then 10, was posed as paedo-fantasy material in Playboy Press 1975 publication Sugar N Spice, made up to look like an adult woman in a girl’s body. Eva Ionesco, at 11, became the youngest model ever to appear in a Playboynude pictorial. One image, depicting a girl lying face down naked with a doll on Disney sheets, is captioned: “BABY DOLL. It’s easy to feel paternalistic toward the cuddly type above. Naturally, she digs forceful father figures, so come on strong, Big Daddy.”
Then there were the child sex abuse cartoons, also documented by U.S. psychiatrist and feminist Linnea Smith. While denying it would ever publish such offensive imagery, Smith located published pictures of children in sexual (abuse) encounters with adults.
Sexual violence, and other forms of “Entertainment for Men”
Playboy rape cartoons, making a joke out of the gravest human rights violation experienced by women, were also popular. In 1986, radical feminist Andrea Dworkinappeared before the Attorney General’s Commission on Pornography observed of the rape porn genre:
“When your rape is entertainment, your worthlessness is absolute. You have reached the nadir of social worthlessness. The civil impact of pornography on women is staggering. It keeps us socially silent, it keeps us socially compliant, it keeps us afraid in neighborhoods; and it creates a vast hopelessness for women, a vast despair. One lives inside a nightmare of sexual abuse that is both actual and potential, and you have the great joy of knowing that your nightmare is someone else’s freedom and someone else’s fun.”
Wife beating also fit within the magazine’s “Entertainment for Men” subtitle. As recently as 2000, Playboy published a Romanian article entitled “How to Beat Your Wife… Without Leaving Prints,” which provided instructions in carrying out wife battery without getting caught.
Behold, then, your hero of the sexual revolution: paedo-fantasies, girl children depicted being violated, rape comics, sniggers over sexual harassment in the workplace, wife battery as the stuff of humour – on these evils, Hefner’s celebrity sycophants have nothing to say.
Hefner feminism: Exploitation, not empowerment
As if these crimes were not enough, Hefner also helped colonise the world with porn culture: his tentacles extending to Playboy-themed products for children – including baby jumpsuits and dummies – and young people. Just take, for instance,accessory store Diva selling Playboy-themed necklaces to girls (including “Playmate of the month” themes), Priceline selling Playboy makeup (“Hef’s favourite lip gloss”), Adairs bedding store selling Playboy sheets, and Bras N Things with its Playboy range.
Bras N Things dutifully posted a tribute to Hefner on its Instagram page: “The man that inspired it all …” On this we can agree.
Glosswitch, writing in the New Statesman, describes the depth and reach of Hefner’s harmful impact:
“Hefner feminism is all around us. It’s the feminism of pre-teen girls seeking designer vaginas; of men who rent out vaginas and wombs; of women who diet, shave, starve and never say no. We’re not free from oppression, but oppression is no longer stigmatised. Isn’t that enough?”
It is also the feminism of many young women known to me, who subject themselves to porn-flavoured photoshoots and post their images on Instagram with the hashtags like #feminism and #empowerment alongside – because this is how empowerment is packaged to girls in porn culture.
But Hefner was not about equality or empowerment for women. (The self-interested funding of abortion rights doesn’t count – after all, pregnant bunny girls didn’t make nice centrefolds and what self-made Playboy-aspiring man wanted to be saddled with some kid he’d unfortunately sired when all he wanted was sex?)
In a 1999 interview with Hefner, NPR‘s Terry Gross commented on the 52-year age and power disparity between Hefner and his “girlfriends,” his life experience and the fact he has amassed a fortune; she observed: “They’re not even out of college yet so it wouldn’t be possible to function as your equal.” Hefner replied: “Is that of some importance?”
Female equality was not important to him – so why are so many people saying it was? Hefner sold a commodified view of women, and branded it as a form of freedom. What he did was, more accurately, orchestrate a diabolically effective backlash against the perceived “womanization” of America. It is no wonder, then, that “sexual freedom” came to look an awful lot like a male fantasy.
But this propaganda, outfitted in bunny ears and cottontails, has resulted in a putrid, retrograde and destructive legacy which no amount of post-mortem deification can sanitize.
In a final indignity to the most famous woman he famously exploited, Hefner is to be buried next to Marilyn Monroe, whose image he used on his first cover without her permission or payment. Though born in the same year as Hefner, she was dead at 36 after being “digested by the culture that consumed her.” And it is this culture which is the house that Hef built.
Melinda Tankard Reist : I write on sexualisation, objectification, pornification, violence against women, pornography and trafficking and women’s health issues. I am author/ed of four books, most recently Getting Real: Challenging the sexualisation of girls and Big Porn Inc: Exposing the harms of the global pornography industry (both Spinifex Press titles). I am co- founder of Collective Shout: for a world free of sexploitation. Facebook Twitter: @meltankardreist